Vision

Design leaders set and communicate the future state of the product, taking words on one-pagers and Powerpoints and bringing them to life visually. They paint a picture of where design needs to go and why it matters, creating alignment between human goals and company objectives. This includes establishing design principles, quality standards, and the overall design philosophy that guides decision-making. Good vision work answers "where are we going?" and "what does good look like?"

These visions are brought to life through storyboards, lofi wireframes, physical prototypes, and other visual artifacts.