You need a communication plan

Comms plans are one of the most important tools for executive communication and ensuring the right message gets delivered to the right people.

This includes:

• A document that outlines the communication plan where leaders can collaborate and align on messaging and audience.
• The who, what, when, where, and why: what are the key elements of the communication and why, who is impacted, where will each impacted person find out, and when will they be informed?
• A table that shows the cascade of communications: who is responsible for communicating what message, and when? Who has been informed, and who needs to be informed?

Simplified Communications Plan Template

Initiative: [Name of Initiative]

Key Elements

• What: [Brief description of the key message or change]
• Why: [Reason for the communication or change]

Audience and Impact

Communication Cascade

Collaboration Notes

[Use this space for leaders to align on messaging, discuss audience concerns, or note any important considerations]