Nic Bertino is a design leader, music maker, and disco enthusiast out here getting people to care about good design.
Good Design
As a design leader, I'm responsible for realizing as much good design as possible while minimizing bad (or tragic) design. Design is constantly changing, but here is what I currently hold as good design:
- Inclusive: everyone benefits from the design and its outcomes.
- Technically performant: an experience is as fast as it can possibly be.
- Ethical: how a design could cause harm is considered and controlled.
- Gives more than it takes.
- Measurable: the value of the design can be articulated.
- Contextual: design considers the environment that it is invoked, including other users and their community.
- Lightweight: attaining a goal or outcome requires as little investment as possible from a user.
Rèsumè (PDF) and my Leader README.
Work
Director of UX, AppFolio 2019-Present
I provide leadership to our SMB and AI teams and serve the larger UX organization. In addition to providing segment-level strategy and vision, I have grown our UX design and research practice and led our Design System efforts. My focus has been systematizing good design through tooling, inclusive practices, centering our customers, and fierce collaboration.
Director of Digital Strategy, Santa Clara University 2010-19
Applied Agile product development to digital transformation projects including apps, websites, touch kiosks, and digital signage. Launched several key projects and initiatives for SCU’s most visited properties and authored the University’s first accessibility policy.
Senior Web Developer, Trumpette 2008-10
My last dedicated development position, where our small team was responsible for rolling out Magento and optimizing the end- to-end delivery process.
Web Development, Freelance 2003-19
Everything from WordPress websites to Magento deployments, with a sprinkle of “how to make the worst interface possible” for a Ph.D.’s dissertation.
Major Projects & Impact
2021
Introducing Figma
Supercharged 40+ product development teams through effortless collaboration. Led efforts to integrate AppFolio’s design system with Figma.
2018
Launched SCU's design system, which powered websites and apps across the University's portfolio. Launched two major UI revisions on properties receiving millions of yearly visits.
2016
Santa Clara University Website
Successfully launched SCU's major brand and digital overhaul; worked across campus to bring user-centric design to over 40 content owners.
2013
Santa Clara Law Websites/Intranet
Designed, coded, and launched Law's industry-first responsive website with a team of four, which improved task success of key metrics by 10%. Deployed Law's intranet with course planning. Created touch kiosks for students and faculty.
2011
Git/Redmine Conversion
Modernized version control and enabled agility by connecting user stories to code automatically.
Selected Presentations and Speaking
2020
Burnout
Focuses on how people (and people leaders) can better understand what drives burnout in life and the workplace. It takes a critical look at the drivers/resources model and adds core engagement to help people better understand how to stay happy, healthy, and engaged at work.
2019
Your Tragic Design
Change can be disruptive, but WordPress' Gutenberg editor was met with near-universal contempt when it was introduced in 2018. This case study critiques the product's design, its inherent inaccessibility, and how MVP and Agile were used to justify exclusive design, told by a volunteer on the community Accessibility team.
2011
Modern Version Control
Our small team working in academia successfully transitioned to Git and created a distributed version control system with issue tracking (a la GitHub) using open source tools. We shared how we made it happen.
