Hi! I’m Nic.

I bring organizations closer to their customers by leading teams that deeply understand the complexity of people. I am a user evangelist, bringing leadership, understanding, and processes to digital products that provide value to those that use it. I create environments that test ideas quickly, fail elegantly, and launch often.

What I do best:

  • User Research: I help organizations understand who their users are, the contexts in which they will be using a product, and how they use technology through qualitative and quantitative analysis.
  • Product Design and Development: My work on web applications spans over 15 years. I stay sharp with my coding through open source contributions and freelance work. My design philosophy focuses on functional, accessible interfaces with just the right amount of visual design.
  • Business: My entrepreneurial acumen helps me understand the challenges that businesses face and communicate effectively across levels and responsibilities.

Outside of work, I play a lot of volleyball, go on motorcycle trips, fiddle with analog synthesizers, and try to find the best espresso on Earth.


See a selection of works including the Santa Clara University website, Timeboard, Santa Clara Law, IssueHQ, and more.