Nic Bertino
Not magic. Just good design.I began my career as a web developer working closely with people to design software to make their lives easier. Now, I lead design teams that work within web applications, helping organizations navigate product design in complex software.
My goal is to pursue good design. The definition of good design is a moving target; it’s hard to imagine good design now being good design years from now. Here is what I currently hold as good design:
- Inclusive: everyone benefits from the design and its outcomes.
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Technically performant: an experience is as fast as it can possibly be.
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Ethical: how a design could cause harm is considered and controlled.
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Gives more than it takes.
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Measurable: the value of the design can be articulated.
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Contextual: design considers the environment that it is invoked, including other users and their
community.
- Lightweight: attaining a goal or outcome requires as little investment as possible from a user.
Director of User Experience
AppFolio, Inc (2019-)
Director of Digital Strategy, Web Services Manager, Director of Technology/Digital Media, Webmaster, Technical Specialist
Santa Clara University (2010-2019)
Senior Web Developer
Trumpette, Inc (2008-2010)
Music Producer
Melee, xxvvoo (Forever)
Consultant, pizza maker, K-8 educator, open source contributor
Distant Past
Disco... Ball
Cover and Audio Production (2020)

Dance Machines 4 Sale
Cover and Audio Production (2020)
Melee - Disconnected
Cover Direction and Audio Production (2016)
Art by Vanessa Robak



Slide Design (2020)
Your Tragic Design (2019) focuses on the weaponization of MVP and ableism in Agile development, told through the design of WordPress’ Gutenberg editor.


Your Tragic Design
Slide Design (2019)





Santa Clara University’s Design System (2018) provided a definitive source for SCU’s visual language on the web.
