Nic BertinoNot magic. Just good design.
I began my career as a web developer working closely with people to design software to make their lives easier. Now, I lead design teams that work within web applications, helping organizations navigate product design in complex software.
My goal is to pursue good design. The definition of good design is a moving target; it’s hard to imagine good design now being good design years from now. Here is what I currently hold as good design:
- Inclusive: everyone benefits from the design and its outcomes.
Technically performant: an experience is as fast as it can possibly be.
Ethical: how a design could cause harm is considered and controlled.
Gives more than it takes.
Measurable: the value of the design can be articulated.
Contextual: design considers the environment that it is invoked, including other users and their
- Lightweight: attaining a goal or outcome requires as little investment as possible from a user.
Director of User Experience
AppFolio, Inc (2019-)
Director of Digital Strategy, Web Services Manager, Director of Technology/Digital Media, Webmaster, Technical Specialist
Santa Clara University (2010-2019)
Senior Web Developer
Trumpette, Inc (2008-2010)
Melee, xxvvoo (Forever)
Consultant, pizza maker, K-8 educator, open source contributor