Nic BertinoNot magic. Just good design.
I began my career as a web developer working closely with people to design software to make their lives easier. Now, I lead design teams that work within web applications, helping organizations navigate product design in complex software.
I advocate for and systematize good design, which is:
- Inclusive: everyone benefits from the design and its outcomes.
Technically performant: an experience is as fast as it can possibly be.
Ethical: how a design could cause harm is considered and controlled.
The least amount of design: the outcome and value to a person is the primary goal; the design doesn’t
get in the way.
Measurable: the value of the design can be articulated.
Contextual: design considers the environment that it is invoked, including other users and their
- Lightweight: attaining a goal or outcome requires as little investment as possible from a user.
Director of User Experience
AppFolio, Inc (2019-)
Director of Digital Strategy, Web Services Manager, Director of Technology/Digital Media, Webmaster, Technical Specialist
Santa Clara University (2010-2019)
Senior Web Developer
Trumpette, Inc (2008-2010)
Melee, xxvvoo (Forever)
Consultant, pizza maker, K-8 educator, open source contributor